Sprite is going through a refresh and this time it’s about bringing back what people already associate with the brand and making it stronger.
With a new identity, a new slogan “It’s That Fresh,” and the return of the Lyman symbol, this update is making Sprite feel sharper, more visible and connected to culture.
The biggest shift is the return of the Lyman symbol. Earlier, it was a strong part of Sprite’s identity, but over time it became less visible. Now, it’s back and more integrated than before.
The symbol is now part of the logo itself, placed inside the dot of the “i.” This makes the logo feel tighter and easier to recognise.
The colours are still green and white, but they are now brighter and more saturated. This helps the brand stand out better, especially on shelves and mobile screens.
Packaging has also been simplified. The word mark is now vertical on cans, which improves visibility and makes the design feel cleaner. Overall, the focus is fewer distractions and stronger recall.
Sprite has introduced a sound identity as well. With partners like Studio 4 People and artist Mustard, the brand has created a sound that captures the feeling of a cold, refreshing sip. This extends the brand experience beyond what you see into what you hear.
On top of that, Sprite is building stronger cultural connections through collaborations from streetwear with Crenshaw Skate Club to new product experiments with brands like McDonald's.
The logo is not drastically different, but integrating the Lyman symbol into the wordmark makes it feel more complete. The vertical layout on packaging is a smart move because it improves shelf visibility without adding clutter.
The brighter colours are also practical. In a crowded beverage market, being seen quickly matters more than being different. The addition of sound branding also shows that design today is not just visual. Brands are building systems that work across sight, sound and culture.
