Latest News

Where ideas turn into identities
we craft experice that resonates

Sprite Brought Back Its Most Iconic Symbol
Lacoste Opened a Cafe in Paris
Inside Sarvam AI’s New Brand Design System
Apple’s Cutest Marketing Move
Snickers Launched Its Own Typeface

Sprite Brought Back Its Most Iconic Symbol

Sprite Brought Back Its Most Iconic Symbol

Sprite’s refresh brings back what worked, improves how it shows up and expands the brand into new areas like sound and culture. It’s a reminder that good design is also about making what already exists work better.

General | 2026-03-27

Lacoste Opened a Cafe in Paris

Lacoste Opened A Cafe In Paris

Cafe Lacoste is a clear step into lifestyle and culture. It shows how a brand can grow without losing its identity. If this works well, it won’t stay limited to Paris. This can easily become a global format for the brand.

General | 2026-03-20

Inside Sarvam AI’s New Brand Design System

Inside Sarvam Ai’s New Brand Design System

By grounding the design system in ideas of openness, connection and layered meaning, the brand creates a visual language that can grow alongside its technology. More importantly, it signals that Sarvam is positioning itself as a platform building AI for everyone, from India.

General | 2026-03-16

Apple’s Cutest Marketing Move

Apple’s Cutest Marketing Move

In that sense, Lil Finder Guy represents how Apple engages with younger audiences through memes, community creativity and playful storytelling. And if the internet reaction is any indication, this tiny character might end up becoming much bigger than anyone expected.

General | 2026-03-16

Snickers Launched Its Own Typeface

Snickers Launched Its Own Typeface

The launch of Snickers Sans shows how brands are treating typography as a core part of their identity rather than just a design detail. For designers and brand strategists, it’s another example of how thoughtful typography can strengthen brand recognition and create a more unifie... see more

General | 2026-03-16